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Account/Strategic Planning
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FCB Health NY
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1900026A Requisition #
Thanks for your interest in the VP, Marketing Research Dir position. Unfortunately this position has been closed but you can search our 184 open jobs by clicking here.

Please list the knowledge, skills, abilities needed to perform task.

            Understanding of the specific role that market research plays at FCBHealth

            Awareness of and experience with the unique nature of healthcare research, and how it can differ from non-healthcare surveys and studies

            Proficiency in all forms of  market research: qualitative, quantitative, secondary, community

            Familiarity with the breadth of existing and new/innovative qualitative methodologies and techniques, and the identification of the optimal approach for a given project

o            Proficiency in all forms of moderating: groups, personal interviews, telephone, online

            Familiarity with existing and emerging quantitative methodologies: online, phone, 

            Strong analytical and problem-solving skills

            Ability to manage research costs and successfully achieve study objectives within often tight budgets

            Ability to effectively interact with agency colleagues: Strategy, Creative, Account; be a team player who provides research leadership

 

List any special certifications preferred for this position.

No special certifications are required

 

Indicate the highest level of education required and preferred to perform the job.

A graduate school degree in either Business or Marketing is preferred but not required

 

Indicate the required and preferred years of experience to perform this job.

Required: Minimum 3 years’ experience in the healthcare industry

 

Required: 5 years minimum experience at an advertising agency

Preferred: 10 years, with at least half of that time spent at a healthcare advertising agency

 

Required: 5 years minimum experience in marketing research

Preferred: 10 years, with at least half of that time spent in healthcare marketing research

 

Will this employee supervise other?

This employee will not have any supervisory responsibilities

 

 

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