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Account Management
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FCB New York
📅
21000591 Requisition #

The Role

Account Directors at FCB New York are brilliant brand and business leaders who can inspire their teams and clients to create powerful, brand-building ideas and embody the “Never Finished” philosophy in all that they do. The Account Director (AD) is to be seen as the leader of the account by all members of both the client and agency teams. The AD should be the hub for all activities, the source of knowledge, help, insight, passion, inspiration, collaboration and direction about a specific client engagement for all agency departments, individuals and the client.

The AD should have complete mastery of her/his client business, the challenges they face and the goals they (and we) are being measured against. Core to being a strong Account Director is being able to lead the integrated team in developing compelling work and helping to sell “4 5 6 work” to the client. The AD is responsible for marshaling, integrating and inspiring the client and other members of their integrated marketing team and partner agencies. This person will provide them with the assets (with assistance from other team members), insights and information so that their work can consistently support, deliver and integrate the overall communications strategies and in-market initiatives. This includes integration from both a conceptual, strategic and implementation perspective.

Also, the AD plays an important role in mentoring and inspiring his/her agency team. Mentoring means providing advice and counsel, direction and supervision, problem-solving and quality standards as well as opportunities for growth that allow their team members to stretch, be courageous and even make mistakes.

The Account Director reports into an executive-level account leader (Group Account Director) or directly to the CEO of FCB New York.

Responsibilities

  • Demonstrate understanding of client business models including short- and long-term goals
  • Primary contact point for senior-to-C-suite-level client contacts
  • Foster direct relationships with key client contacts and representatives
  • Build fruitful client relationship networks fostering incremental earnings
  • Comfortably assess client strategic and business documents
  • Identify client business challenges and manage campaign/program optimization recommendations based on informed data analysis
  • Develop and manage staffing plan to ensure appropriate resource allocation and utilization
  • Oversee contract development and overall budget development and approval
  • Author or significantly contribute to strategic documents, POVs and marketing plans
  • Lead client presentations
  • Mature command of integrated marketing tools, strategies and reporting practices and technologies
  • Possess strong strategic and creative judgment
  • Liaise with counterparts in other departments and peers at client partner agencies to manage process effectively and resolve conflict as needed
  • Lead development of SOWs, in partnership with PM, Finance, and agency Management Team
  • Oversight and responsibility for fiscal health and growth of client engagements

Agency Engagement

    • Immerse in FCB New York guiding principles, creds and capabilities, and become a guide and mentor to agency at large
    • Active participant in positive agency culture
    • Energetic volunteer to jump in on new business
    • Forge strong cross-agency relationships
    • Train and/or mentor new employees
    • Drive organic growth among existing clients
    • Contribute to new business through outreach, leadership or dedication of account resources
    • Contribute to the overall spirit of FCB New York by injecting a positive personal impact to the workplace by bringing enthusiasm, energy and a positive spirit to the work environment

Qualifications

    • Bachelor’s degree
    • 8+ years’ relevant experience
    • Experience managing a team
    • Digital and social media experience preferred
    • Solid knowledge of integrated marketing within an agency account management environment
    • Excellent verbal and written communication skills in a client-facing environment
    • Sound analytical skills
    • Excellent interpersonal skills

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