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Creative
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FCB Health NY
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2100014L Requisition #

 

Program Overview

Are you an advertising creative genius, account wizard, strategic guru or integrated production prodigy? If you are, and have ever considered the possibility of growing your career in healthcare advertising, then The FCB Health Network and The Residency are looking for you! 
 
Of all of the changes that have happened in the world recently, one of the most amazing has been how people relate to healthcare. A year ago, who would have known what a phase three trial is? Today, everyone is an expert.  

 

That’s what The Residency is all about, de-mystifying and teaching the business of healthcare advertising to all new hires coming from non-healthcare fields, in an exclusive 8-week program.  
 
The Residency is a carefully crafted program for new employees who are making the transition from general advertising to healthcare advertising. The program focuses on fundamental pharmaceutical advertising principles and practices to ensure our new hires come up to speed as quickly and thoroughly as possible while reassuring them that they can continue to learn and grow within the agency for years to come. 

 

 

Who is an ideal candidate for the Residency?  
 

Candidates coming from general or consumer advertising and are at the mid-level in their careers. More specifically, 2-7 years of experience in either the Creative, Strategy or Account Management departments.    
 
 
What do participants gain?  

  • An understanding of our business and how healthcare advertising works within the FCB Health Network 

  • A supportive network of other people from similar work backgrounds.  

  • Exposure to the Network’s leadership team through informal conversations and panels.  

  • Getting to know a series of experts from across the various disciplines who can act as key contacts moving forward to answer questions and help make connections.  

 

 
ESSENTIAL FUNCTIONS
 
Copywriting
  • Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements
Creation and Execution
  • Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.
Strategic Thinking
  • Understand marketing plans including objectives and strategies and how success will be measured. Participate in strategic and tactical meetings and contribute innovative ideas, tactics, and copy appropriate to the client marketing strategy.
Relationship Management
  • Coordinates creative materials across other disciplines
Business Management
  • Possess working knowledge of product challenges in relation to overall market
Cross-functional Collaboration
  • Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency

 

 

JOB DUTIES & RESPONSIBILITIES
  • Strategic Thinking:
  • Participate in strategic and tactical meetings internally and with client to develop campaigns reflecting client objectives.
  • Conceive and develop creative materials for product.
  • Participate in brainstorming meetings and med/legal meetings.
  • Possess a complete understanding of market trends and marketing briefs.Execution:
  • Review and edit all copy for clarity and proper grammar and punctuation.
  • Present concepts at presentations in a organized, professional, and effective style.
  • Follow copy through agency process on all pieces.Relationship Management:
  • Attend client creative presentations as circumstances allow.
  • Participate in status meetings.
  • Communicate with art, producers, and editorial to ensure smooth flow of jobs to meet deadlines.
  • Work with Medical Directors to ensure verification of facts and claims.
  • Supervise junior creatives and provide copy direction and support.Business Management:
  • Understand the target audience and adjust copy as required.
  • Partner with account to solve problems.
  • Establish rapport with client.
  • Demonstrates full understanding of Vantage/billing processes and timely reporting of hours.

 

 

EDUCATION
DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED
Bachelors Marketing, Advertising, Communications, or Related Field

 

 

LICENSES & CERTIFICATIONS
  • N/A

 

 

 

EXPERIENCE
MIN YEARS AREA OF EXPERIENCE REQUIRED/PREFERRED
3-7 years Marketing/Advertising Business

 

 

KNOWLEDGE & SKILLS
  • Solid knowledge of word text programs

 

 

COMPETENCIES
  • Possesses a creative mind
  • Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
  • Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time
  • Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them
  • Ability to work effectively in a team environment to build and foster collaborative environment


For U.S. Job Seekers

 

 
It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
 

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