This job posting isn't available in all website languages

Strategic Planner Intern - 2023 Explore Internship Program

New Honor Society St Louis
23000036 Requisition #
Thanks for your interest in the Strategic Planner Intern - 2023 Explore Internship Program position. Unfortunately this position has been closed but you can search our 32 open jobs by clicking here.

Strategic Planner Intern Requirements:

  • 0+ years of relevant experience 

  • Specialized skillset/experience in market research and data analysis 

General Intern Requirements:

  • Self-motivated 

  • A real go-getter; not afraid to challenge the status quo 

  • Leader on campus and off 

  • Strong communication skills; humor a big plus 

  • Has ideas, shares ideas, not afraid to fail forward 

  • Team player who willingly jumps in where needed 

  • Extremely detail oriented, organized, and thorough 

  • Asks questions and actively seeks opportunities to grow the position 

  • Learning, observing, questioning, pondering…and taking notes  



  1. Review the complete job description and assignment as part of the application 

  1. Complete your assignment following the instructions below 

  1. Submit resume and assignment online by Monday, April 3, 2023 



1. Use all the information you have on PANTRY (below) to write an assignment brief using the brief “template” (below). This brief is how you will communicate the assignment to the creative team. 

2. What information do you feel is missing? What else do you want to know about the brand, competition, target audience and marketplace that you can research and include in the appropriate sections of the brief? 


A longtime client (GLOBOTECH) is introducing a new product called PANTRY. PANTRY is an app and digital resource that allows consumers to organize and synergize their kitchens. What food, appliances, kitchen implements, flatware, etc. users have, where they put it, what they’ll need for certain recipes, shopping lists, and more are all made simple with PANTRY. Nothing like PANTRY exists on the market; it’s an entirely new offering in a new category. Beyond the product itself and the name, no identity has been established, but PANTRY has a simple, modern interface (informed by-products like NEST). 


  • National 

  • Primary: Professional Moms 25-40  

  • Secondary: Young professional couples- M/W 25-35 


  • Extremely busy, pressed for time 

  • On a budget, but appreciate quality and will pay more for it  

  • Like clean, simple design 

  • Love their kitchens and love to cook 


Introduce the target audience(s) to PANTRY in a memorable and impactful fashion. 




  • What is the assignment? 


  • What is the purpose or goal of the assignment? 

Brand Benefit  

  • What about the brand will motivate the consumer to take action? 

Barrier or Challenge  

  • What is the biggest barrier or challenge to accomplishing the objective? 


  • Who is the target consumer? We’re looking for things beyond just demographics here. 

Target Insight  

  • What is the most relevant insight into the consumer’s behavior as it relates to the brand/product? 


  • How are you, the agency, going to accomplish the objective? 


  • Any creative considerations or mandatories that should be taken into account? 


This job description is not an exhaustive list of all functions that an intern may be required to perform, and the intern may be required to perform additional functions, reserving the right to revise the job description at any time. 

It is the policy of NHS and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. 

Previous Job Searches

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Jobs

Track your opportunities.

My Jobs