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Account/Strategic Planning
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FCB New York
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21000593 Requisition #

SUMMARY

The Senior is a core member of the day-to-day team servicing one or more clients. Based on the disciplinary practice, this person is responsible for leading key client initiatives from intake to ideation, to fruition, to optimization, to final assessment.

The Senior will bring clarity and direction to client business challenges, developing the agency’s point of view and inspiring the creative work product. This role will also ensure, through ongoing best practice-driven stewardship, measurement and optimization, that the agency produces Never Finished creative that acts as an economic multiplier to clients’ businesses.

RESPONSIBILITIES

  • Client Relationship: Owns day-to-day relationship and is a trusted advisor to client project owners. Thinks proactively about how to help clients drive success for their business and for their careers.
  • Presentation & Pitching: Leads agency presentations of strategic points of view with persuasive and exciting decks and documents. Helps embolden creative bravery by crafting strategic narratives that make ideas feel inevitably right for the client’s desired impact on their audience(s).  
  • Team Management & Mentorship: Fosters a team culture of confidence, kindness and vulnerability to that allows team members to grow. Delegates as appropriate to junior team members and mentors colleagues regardless of title or department to bring out their best work. 

CRITICAL SKILLS

BRAND STRATEGY

  • Primary & Secondary Research: Recommends and leads primary and secondary research to suit client challenges, orchestrating the research as necessary and mastering a variety of research tools and syndicated research to drive the client’s business forward.
  • Business Strategy: The team’s subject matter expert on the inner workings of a client’s business, their target audience(s) and the strategic landscape they operate in. Capable of spotting opportunities others would have missed and bringing proactive points of view to reveal otherwise missed business opportunities.
  • Creative Strategy: Develops, writes and presents creative briefings that inspire Never Finished creative work and that is driven by behavioral science and behavioral economics. Finds previously hidden insights that were not obvious, but once found, are obviously true.
  • Communications Planning: Has a vision for the how the channel ecosystem surrounding a creative idea helps it change the audience’s journey and behavior to benefit the client’s business. Ensures that the creative ecosystem is properly orchestrated for maximum impact.
  • Marketing Effectiveness: Establishes the vision for and leads creative pre-testing, in-market optimization and ongoing reporting and analysis to prove that creative ideas are an economic multiplier for the client’s business. Master of measurement, analysis and reporting tools and methodologies.

COMMUNICATION STRATEGY

  • Communications Framework: Able to articulate and represent deep understanding of a variety of touch-points and crafts frameworks and go-to market strategy for variety of campaigns. Develops comprehensive and actionable communication and channel plans, leads conversations and able to convey critical information on complex eco-systems for clients and creative teams.
  • Brand Strategy Partnership: Develops strategy decks inspired by brand objectives, audience insights and competitive landscape to inspire tactics and guide with best practices.
  • Analytics & Measurement: Partners with Analytics to develop performance KPIs and establish measurement plans for performance tracking.
  • Research: Identify communication-specific research needs, recognize partners/platforms required to obtain necessary information, and aggregate findings into actionable findings.
  • Knowledge: Go to for knowledge on emerging platforms, social media best practices, and new products & tools. Identifies early marketing trends and provides well-informed perspective on media landscape.

ANALYTICS

  • Data Planning & Execution: Establishes interesting, complex models but also drive research methodology and impact major business decisions by defining the correct questions to uncover the campaign performance and then interrogate data sources to deliver the answers.  Play an instrumental role in evolving and designing new, innovative measurement tools.
  • Analytics: Values problem solving with ability to analyze raw data, draw conclusions and develop actionable recommendations. Builds comprehensive data driven stories as well as translating client campaign goals.
  • Knowledge: Understanding of industry research and marketing platforms and demonstrates comprehensive understanding of metrics in media, measurement analytics, quantitative business measures, and statistics.

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