Sr Strategic Planner

CRITICAL SKILLS

BRAND STRATEGY

• Primary & Secondary Research: Recommends and leads primary and secondary research to suit client challenges, orchestrating the research as necessary and mastering a variety of research tools and syndicated research to drive the client’s business forward.
• Business Strategy: The team’s subject matter expert on the inner workings of a client’s business, their target audience(s) and the strategic landscape they operate in. Capable of spotting opportunities others would have missed and bringing proactive points of view to reveal otherwise missed business opportunities.
• Creative Strategy: Develops, writes and presents creative briefings that inspire Never Finished creative work and that is driven by behavioral science and behavioral economics. Finds previously hidden insights that were not obvious, but once found, are obviously true.
• Communications Planning: Has a vision for the how the channel ecosystem surrounding a creative idea helps it change the audience’s journey and behavior to benefit the client’s business. Ensures that the creative ecosystem is properly orchestrated for maximum impact.
• Marketing Effectiveness: Establishes the vision for and leads creative pre-testing, in-market optimization and ongoing reporting and analysis to prove that creative ideas are an economic multiplier for the client’s business. Master of measurement, analysis and reporting tools and methodologies.

COMMUNICATION STRATEGY

• Communications Framework: Able to articulate and represent deep understanding of a variety of touch-points and crafts frameworks and go-to market strategy for variety of campaigns. Develops comprehensive and actionable communication and channel plans, leads conversations and able to convey critical information on complex eco-systems for clients and creative teams.
• Brand Strategy Partnership: Develops strategy decks inspired by brand objectives, audience insights and competitive landscape to inspire tactics and guide with best practices.
• Analytics & Measurement: Partners with Analytics to develop performance KPIs and establish measurement plans for performance tracking.
• Research: Identify communication-specific research needs, recognize partners/platforms required to obtain necessary information, and aggregate findings into actionable findings.
• Knowledge: Go to for knowledge on emerging platforms, social media best practices, and new products & tools. Identifies early marketing trends and provides well-informed perspective on media landscape.

ANALYTICS

• Data Planning & Execution: Establishes interesting, complex models but also drive research methodology and impact major business decisions by defining the correct questions to uncover the campaign performance and then interrogate data sources to deliver the answers.  Play an instrumental role in evolving and designing new, innovative measurement tools.
• Analytics: Values problem solving with ability to analyze raw data, draw conclusions and develop actionable recommendations. Builds comprehensive data driven stories as well as translating client campaign goals.
• Knowledge: Understanding of industry research and marketing platforms and demonstrates comprehensive understanding of metrics in media, measurement analytics, quantitative business measures, and statistics.