Sr. Engagement Planner

JOB REQUIREMENTS & QUALIFICATIONS

• Minimum of 3-5 years’ digital marketing experience including strategic consulting, product development, and/or marketing strategy 
• Minimum of 3 years in pharmaceutical marketing (DTC or HCP; ideally both)
• Proven management experience
• Strong passion for and knowledge of technology, emerging media, and the Internet 
• Breadth of primary and secondary research/analysis skills including conducting customer interviews/surveys, online listening, creative concept testing, user experience/prototype testing, competitive/marketplace auditing, media spend analyses, performance measurement, and tracking studies
• Proficiency with healthcare research methods and tools including Manhattan Research, ATU tracking studies, IMS data, acquisition/retention (eg, Crossix) performance assessment partners, etc.
• High familiarity with the online health landscape including both established (eg, WebMD/Medscape) and emerging (eg, QuantiaMD) third party players
• Understanding of analytics methodology such as ROI and forecast models
• Experience developing digital creative briefs, business requirements, and strategic frameworks for programs, campaigns, messaging/content
• Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
• Ability to manage multiple projects at a time – some from the start as well as others that are in motion and require you to parachute in, assess the opportunity for integration, and make recommendations for business changing online solutions
• Familiarity with web analytics platforms, ad servers, content management systems, and other core digital technologies a strong plus
• Excellent writing, verbal, and presentation skills
• Strong capacity to think on your feet in order to sell in digital/recognize opportunity where appropriate
• Interest in working on new business
• Ability to thrive in a fluid and entrepreneurial environment

Education

BA required. MBA is an asset

OTHER INFORMATION

Approximately 25% travel