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📁
Creative
💼
FCB San Francisco
📅
210003WK Requisition #

You are a seasoned copywriter. But you don’t just write copy. You craft it. You love words. You love comedic timing. You know every good ad that’s been made and you know why it’s a good ad. You love strategy. You love briefs. You are articulate and have passion behind your work in order to sell big campaigns to all our clients. You’re an individual. But you don’t just have one voice. You’ve got one for every brand. And you’re amazing at conceptual thinking.

THE ROLE

  • Responsible for researching, creating, and writing copy which properly reflects the strategy desired by the client
  • Generates unique and innovative material for brand; developing text from draft stage through final copy
  • Writes copy in language that is original, compelling, distinctive, and synergistic with art/graphic
  • Develops multiple concepts/campaigns for assigned products/projects in partnership with senior art director and account team
  • Able to defend strengths of existing concepts while remaining open to input and further explorations that may be deemed more effective or appropriate
  • Explores/develops/produces innovative ideas that are on strategy
  • Presents creative work and properly prepares for all client presentations
  • Works independently and with art directors to develop creative, effective advertising concepts from ideation through final product
  • Participate in strategic and tactical meeting with client and account team to develop effective advertising campaigns reflecting client objectives
  • Provides support and assistance in researching for specific projects
  • Should be "in the know" about current trends and behaviors
  • Logically organizes material from a range of different sources to make a compelling narrative/story flow
  •  Has full mastery over writing craft with a clear persuasive voice and uses skills to fulfill a variety of tactics
  • Collaborates with team in a positive and productive manner and oversees junior creatives

THE COMPULSORIES

  • 6+ years’ experience within a corporate or agency environment as a writer
  • Exceptional portfolio of work, demonstrating creative and execution expertise
  • Excellent interpersonal, communications and organizational skills
  • Self-motivated, detail-oriented individual with ability and experience to manage many projects simultaneously
  • Ability to interact positively with employees at all levels of the organization
  • Excellent organizational and communication skills
  • Strong interpersonal skills that encourage team cooperation
  • Developed management, leadership and team building abilities

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FCB San Francisco

San Francisco, California, United States

📁 Creative

Requisition #: 210003WN