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Director Analytics - Advertising

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Data Analytics
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FCB Health NY
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160001SF Requisition #
Thanks for your interest in the Director Analytics - Advertising position. Unfortunately this position has been closed but you can search our 32 open jobs by clicking here.
  • Minimum 10 years of experience in strategic marketing analytics
  • Manage 2-5 direct reports (managers/sr. analysts)
  • Advanced knowledge of media, social, web site analysis, audience targeting tools and vendors, including both quantitative tracking and research methodologies (DART, Google Analytics, SiteCatalyst, comScore, Dynamic Logic, etc.)
  • Experience in scoping, pricing and staffing analytic engagements
  • Thought leadership in new marketing analytics methodologies, techniques, tools & technology
  • Manage/advanced knowledge of various external vendors including online services firms, content management, advanced modeling, research firms, 3rd party ad server, demand side providers, rich media vendors, email marketing companies, as well as office services firms: direct mail, telemarketing, events marketing firms
  • Exceptional analytical and critical thinking skills
  • Demonstrated expertise utilizing media research and external data sources including Nielsen, Simmons, media planning platforms, eMarketing, Forrester Research, Gartner
  • Ability to work in a fast-paced and collaborative working environment
  • Strong verbal and written communications
  • Proactive, outgoing and can work collaboratively with cross-capability team members
  • Bachelor’s degree (B.A. or B.S.) or equivalent in Statistics, Finance,
  • Mathematics, Accounting, Computer Science, Decision Science, Economics, Information Management Studies, Integrated Marketing Communications, Bio-statistics, Bio-informatics, Psychology, Sociology
  • Marketing or Business coursework is required
  • Coursework in Statistics, Calculus, or Advanced Math is desired.
  • Masters or MBA a preferred
  • Advanced knowledge and competency of Excel, Word and Powerpoint
  • Knowledge of one of the following: SAS, SPSS, SQL, Java, HTML/XML

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