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Digital Product Analyst

Digital Production
FCB Chicago
210002IN Requisition #

This role works with clients, development and creative to deliver digital marketing solutions for our clients. This person partners with client and agency leaders to integrate data-driven digital solutions that drive proven ROI for our clients.  


The position 

  • Research the competitive landscape of our clients’ digital products and monitor technology trends within the market in order to identify opportunities for the client 

  • Interview client stakeholders to gather and write business requirements for digital products (websites, mobile apps, voice skills, and other IoT products) 

  • Formulate solutions that meet the client’s requirements and scope 

  • Create and maintain requirements documentation for digital projects and programs 

  • Manage Adobe Analytics website implementations (configuring and implementing variables, leveraging functions and methods). After partnering with internal Strategic Analytics teams to understand what to measure, this role will determine how best to implement an Adobe Analytics solution to deliver on those measurement goals. 

  • Lead structured workshops in order to generate technical solutions to business problems 

  • Shepherd Assist the team with shepherding digital solutions through the sell-in process – presenting to clients, hammering out proposals and details, working directly with the development and project management teams to ensure delivery of projects is as good as the ideas that spawned them 

  • Partner with creative teams on new business assignments to confidently present and prototype new ideas 

  • Build and maintain a strong knowledge of digital solutions and technologies and educate and inform clients of new offerings or opportunities 


The personality 

  • 1+ years of relevant industry experience  

  • Bachelor’s degree and/or relevant experience required 

  • Adobe Analytics implementation experience required 

  • Displays a curiosity and passion for the digital product space 

  • High attention to detail and strong organizational communication skills 

  • Entrepreneurial spirit and always ready to push the limits 

  • Ability to work effectively in a fast-paced, high-pressure environment 




This job description is not an exhaustive list of all functions that an employee may be required to perform, and the employee may be required to perform additional functions, reserving the right to revise the job description at any time.


It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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