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Data Analytics
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Solve(d)
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210000OS Requisition #

JOB OVERVIEW

The Manager role is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. The manager works closely with marketing/acct management, media, strategic planning and creative teams to plan, execute and evaluate a broad range of strategic marketing initiatives and programs. This role has significant client interaction thus requiring appropriate client management experience & skills.

ESSENTIAL FUNCTIONS

Insight Mining
  • Manipulate data sets to find stories
Project Management
  • Assign resources, establish and follow up on timelines
Social Listening
  • Social listening to understand market


JOB DUTIES & RESPONSIBILITIES
  • Guide and manage analysts/sr. analysts in performing extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
  • Oversee analysts/sr. analysts as they derive and write clearly articulated key findings and observations from analyzing various data sources.
  • Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
  • Author reports in PowerPoint or dashboard platforms.
  • Clear communication of performance against KPIs and other metrics, including results, conclusions, and implications.
EDUCATION
DEGREE/DIPLOMAAREA OF STUDYREQUIRED/PREFERRED
BachelorsStatistics, Finance, Mathematics, Accounting, Computer Science, Decision Science, Economics, Inform
Dual DegreeMarketing or Business
Masters
Master of Business Administration


LICENSES & CERTIFICATIONS
    N/A

EXPERIENCE
MIN YEARSAREA OF EXPERIENCEREQUIRED/PREFERRED
3 yearsMarketing Analytics or Related Field such as Advertising, Retail Marketing, Product Marketing, Dire

KNOWLEDGE & SKILLS
  • Proficiency in Microsoft Word, Excel, PowerPoint
  • Social Listening

COMPETENCIES
  • Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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