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Account Management
Area 23
18000486 Requisition #
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At Area 23, the VP, Management Director (VP-MD) is responsible for the overall management of assigned account or line of business. The VP-MD represents the Agency’s senior management on a day-to-day basis with the Client and within the Agency.  The VP-MD’s role includes overseeing the development of business/marketing strategy, process/communications management and people/relationship building.

Essential Functions:

Business development – proven track record in new business pitches, exceptional presentation skills, advanced persuasive communication skills; demonstrated ability to grow current business, always looking for the next opportunity
Supervise and develop account team – strong focus on managing labor, manages needs of team members to maximize learning and productivity while minimizing turnover
Focus on the “big picture” – consistently make decisions by focusing on what’s right for the agency; demonstrates maturity, ethics, integrity and fiscal responsibility

Job duties and responsibilities:
  • Lead the team (or multiple teams) on strategic/business development and tactical implementation
  • Develop and maintain strong client relations with all levels of client management as appropriate
  • Identify and resolves client conflicts quickly and efficiently
  • Proactively challenges and addresses client needs for long-term, future (i.e., beyond current/next sales period)
  • Identify and cultivate new business opportunities for agency 
  • Possess an intimate knowledge of the category markets to which their brands belong
  • Thoroughly understand the brands, their strategic/relevant histories, and performance Appropriately interpret market research data
  • Analyze and extract pertinent findings/issues from all available marketing data
  • Ensure that all agency efforts and creative campaigns are in the best interest of building the brand
  • Thoroughly understand the brand positioning and the long-term brand vision
  • Ensure all strategies, creative, and tactics developed support the brand positioning
  • Coordinate and prioritize activities among accounts
  • Set overall goals and timing
  • Train, develop, and appropriately delegate to account team 
  • Encourage and provide growth and development to team members
  • Lead creative and account teams in the development of breakthrough creative
  • Develop and manage staffing plan to ensure appropriate resource allocation and utilization
  • Conducts performance reviews on staff
  • Provides accurate and realistic forecasts for the group
  • Routinely monitors financial performance of accounts to maximize income generation
  • Oversee contract development and overall budget development and approval
  • Liaise with internal senior managers, scientific services, finance, etc. to ensure optimal client satisfaction, business development, and income potential
  • Perform other related duties as required and assigned by supervisor
  • Bachelor’s Degree
  • 12-15 years relevant industry experience and/or equivalent combination of education and experience
  • CNS experience preferred
  • Previous supervisory experience 

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