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VP, Associate Creative Director/Copy/Area23

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Area 23
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1800045X Requisition #
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Area 23 an award winning agency part of the FCB Health network is seeking a VP Associate Creative Director of Copy creative to play a key role on a brand that recently launched for the treatment of migraines. The global brand will promoted to healthcare professionals.

 

 

The VP, Associate Creative Director oversees copywriters and ensures quality of content and style to meet the client’s marketing strategies and objectives. With their account partner, they share responsibility for brand strategy, team cohesion, client management, and creative quality. The VP, ACD realizes that it's important to develop great work as well as develop great people.

 

Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.

 

 

Oversee the team from inception to final product and ensures quality of content and style to meet clients marketing strategies and objectives

 

Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.

 

Command the workflow and conceptual direction for the account

 

Develop overall marketing strategies. Evaluate creative strategy and execution of all new work.

 

Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency

 

Participates in interviewing and hiring process to ensure finding a right fit and talent.

 

Demonstrate the ability to hire and retain highly capable people while fostering diversity and career development

 

Responsible for establishing and maintaining the reputation of the company as a creative leader

 

Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction

 

 

Ensure creative employees are billable and fully utilized to increase productivity and efficiency

 

• Possesses an in-depth understanding of the assigned account, treatment category, and relevant physician specialties, etc. 

• Knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship.

• Partners with clients to understand brand, messaging, & creative vision.

• Consistently surpasses client expectations.

• Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines.

• Participates in development of Brand personality, positioning, and creative briefs.

• Organizes thoughts effectively communicates them well.

• Places emphasis on quality control and adherence to deadlines.

• Exhibits decisive problem solving ability.

• Ensures the account team member thoroughly understand creative concepts so that they are committed to selling them to the client.

• Mentors all reports and arranges periodic reviews to ensure personal goals are being met.

• Develops and participates in compelling and captivating presentations.

• Makes sound, timely decisions about final changes to work in progress.

 

 

 

 

• 8yrs advertising copywriting experience. Healthcare experience preferred

• Bachelors Advertising/Communications degree

• Portfolio commensurate with position

• Ability to grasp data and category

• Effective problem solver

• Ability to work effectively in a team environment

• Effectively communicates a vision or goal, inspiring the team to produce results and work in collaboration

• Effectively handle multiple projects and manage deadlines in a fast paced environment

• Create clear goals, identify resources, tasks and timing

• Maintains professionalism internally and with clients

 



 


• 8+yrs Healthcare advertising copywriting experience mandatory

• Bachelors Advertising/Communications degree

• Portfolio commensurate with position

• Ability to grasp data and category

• Effective problem solver

• Ability to work effectively in a team environment

• Effectively communicates a vision or goal, inspiring the team to produce results and work in collaboration

• Effectively handle multiple projects and manage deadlines in a fast paced environment

• Create clear goals, identify resources, tasks and timing

• Maintains professionalism internally and with clients

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. 

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