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SVP, Engagement Director FCBCURE

📁
Strategic Planning
💼
FCBCURE
📅
200002M7 Requisition #

JOB OVERVIEW

The SVP- Director of Engagement Planning is adept at navigating a rapidly evolving and shifting landscape. He/she must be able to make intuitive decisions amidst information-abundance, where sparse facts mingle loosely with data-drenched opinions.

He/she is responsible for helping clients create a seamless brand experience across all touch-points to ensure the customer feels (brand essence, personality) like they are interacting with one cohesive unit.

This highly collaborative role interfaces with key client contacts and internal team members in Brand Planning, Account Management, Media, Analytics, Creative, and Project Management.

The SVP - Director of Engagement Planning is responsible for building a brands reputation with the people who determine meaning and value for a brand.

ESSENTIAL FUNCTIONS

Research
  • Perform research
Channel Selection & Audience media preference
  • Build customer journeys by understanding which tactics to use and what to do with information obtained by junior engagement team
Brand Planning
  • Work with internal teams to come up with unique approached to tactical development
Workshop Facilitation
  • Facilitate internal workshops and client workshops.


JOB DUTIES & RESPONSIBILITIES
  • Takes on leadership role to define effective and innovative engagement strategies including go-to-market communication plans, marketing programs, and business models.
  • Provide expertise in digital business, brand, and marketing strategies; an assertive, yet diplomatic internal/external leader; passionate about health care; and an expert in social, tablet, web and mobile.
  • Manages several clients and teams of planners.
  • Position the engagement group as a natural extension of the agency's well-established integrated communications services.
  • Analyze category cultural norms and plot solutions to break-through clutter and give customers a reason to pay attention.
  • Win and write engagement briefs with account and creative teams that define customer experience across web, service, email, direct mail, social media and Internet marketing to cut through the clutter of message, media, feature noise to create a lasting impression on target customers.
  • Deliver brilliant customer engagement plans for our clients brands that are focused on retention, renewals and repeat purchase with a direct line to revenue growth.
  • Along with the branding team and UX teams, the VP of Engagement is responsible for defining the essence of a brand experience through personality development, guiding principle, value proposition, touchpoint mapping, content development.
  • Operate adeptly as a “player/coach” senior strategy professional who leads, manages, contributes to, and ultimately owns the end product of key engagement planning deliverables.
  • Develop fully integrated multi-channel marketing experiences to deliver consistent, timely, relevant messaging and content across a variety of channels using closed loop marketing.
  • Determine moments of meaning, key messages and tactics to be delivered to pull through the messages.
EDUCATION
DEGREE/DIPLOMAAREA OF STUDYREQUIRED/PREFERRED
Bachelors
Advanced Degree


LICENSES & CERTIFICATIONS
    N/A

EXPERIENCE
MIN YEARSAREA OF EXPERIENCEREQUIRED/PREFERRED
15 yearsPharma Industry (Marketing, Advertising, Market Research, Consulting)

KNOWLEDGE & SKILLS
  • Proficiency in Microsoft Word, Excel, PowerPoint
  • Social Listening

COMPETENCIES
  • Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
  • Ability to interact professionally with clients and demonstrates client focused approach to service their needs
  • Shows the ability to communicate a vision or goal to others and lead them towards achieving it; Pushes for action and results, and wins the support and help of others
  • Ability to establish an effective demeanor and communication to influence one's point of view

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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