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Account/Strategic Planning
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Mosaic Group
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1800047S Requisition #
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JOB SUMMARY

Comments

The Senior Strategic Planner is responsible for serving as strategic support on multiple accounts and new business. In this role, the individual will be working collaboratively with senior team members on day to day planning needs. The Senior Strategic Planner is responsible for understanding the disease/market, competition and target audience insights and partnering with senior team members to translate those insights into actionable recommendations for brand strategy. They will begin to develop relationships with account/creative teams - and begin to earn their trust and confidence. As the individual grows and develops their skill-sets in various planning disciplines, they will take on projects with more autonomy.

ESSENTIAL FUNCTIONS

 

Workshop preparation

Organize materials for workshop session

 

Brand Planning

Conduct insight mining and literature reviews, take part in market research, provide input into discussion guides

 

New Business

Participate in physician interviews to learn insights and to craft the story

JOB DUTIES & RESPONSIBILITIES

Comments

•Demonstrate moderate level of understanding of pharmaceutical brand marketing and promotional strategy

 

•Demonstrate understanding of the strategic process – and required milestones/steps

 

•Rapidly immerse into new therapeutic areas for new business opportunities

 

•Customer insight mining skills; recruit management, writing screeners, discussion guides, interviewing and summarizing

 

•Understand attitudes, practices and behaviors of the target customer

 

•Client market research attendance and topline summary preparation

 

•Ownership of competitive monitoring and analysis, as well as identification and analysis of case analogs

 

•Strategic support on new and existing business; supporting senior team members on brand and creative strategy development (e.g. positioning, targeting, creative brief)

 

•Partner with senior team member to design client workshops and facilitate breakout sessions (e.g. positioning workshops, etc.)

 

•Hones oral/written communication and presentation skills

 

•Strong organizational skills

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelors

Required

Bachelors

Marketing, Strategic Planning, Psychology, Copywriting or Sociology

Preferred

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED

7 years

Preferred

KNOWLEDGE & SKILLS

 

Microsoft Office

Proficiency in Microsoft Word, Excel, PowerPoint

 

Social Listening

Social Listening

COMPETENCIES

 

Strategic Thinking

Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions

 

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

 

Presentation

Ability to establish an effective demeanor and communication to influence one's point of view

OTHER INFORMATION

Comments

N/A

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

 

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