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Sr Copywriter FCB Health (Oncology HCP)

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FCB Health NY
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180004CR Requisition #
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The Senior Copywriter (SC) is responsible for generating ideas for advertising and promotional copy, developing texts from draft stage through finished product. The SC works closely with creative and account teams to ensure adherence to client’s marketing strategies and objectives within specified deadlines. The SC supervises junior writers on projects and works with a Senior Art Director in partnership to generate concepts.


ESSENTIAL FUNCTIONS


Strategic Thinking


* Participate in strategic and tactical meetings internally and with client to develop campaigns reflecting client objectives

* Conceive and develop creative materials for product

* Participate in brainstorming meetings and med/legal meetings

* Possess a complete understanding of market trends and marketing briefs


Execution


* Review and edit all copy for clarity and proper grammar and punctuation

* Present concepts at presentations in a organized, professional, and effective style

* Follow copy through agency process on all pieces


Relationship Management


* Attend client creative presentations as circumstances allow

* Participate in status meetings

* Communicate with art, producers, and editorial to ensure smooth flow of jobs to meet deadlines

* Work with Medical Directors to ensure verification of facts and claims

* Supervise junior creatives and provide copy direction and support


Business Management


* Understand the target audience and adjust copy as required

* Parker with account to solve problems

* Establish rapport with client

EDUCATION

DEGREE/DIPLOMA
AREA OF STUDY
REQUIRED/PREFERRED

Bachelors
Marketing, Advertising, Communications, or Related Field

LICENSES & CERTIFICATIONS



N/A

EXPERIENCE

MIN EXPERIENCE
AREA OF EXPERIENCE
REQUIRED/PREFERRED

3 years
Marketing/Advertising Business

KNOWLEDGE & SKILLS


 

For U.S. Job Seekers

 

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.


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