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Medical Strategy Director - Area 23 - Healthcare Advertising

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Scientific Services
💼
Area 23
📅
190000U8 Requisition #
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JOB SUMMARY
Medical Directors assume responsibility for understanding the scientific and clinical aspects of their assigned businesses in depth, and serve as a key strategic resource for both internal teams and clients. They will leverage science in brand differentiation and communications, collaborate with copywriters/medical writers to represent the scientific perspective throughout strategic/creative development, and ensure scientific and clinical relevance. At all levels, the Medical Directors will continue to develop their strategic skill set in an effort to uncover the most compelling way in which to differentiate a brand or franchise from a medically viable, but compelling perspective. Demonstration of excellent written and verbal communication skills, and strong analytical and interpretive skills, is needed.

ESSENTIAL FUNCTIONS
Knowledge/Expertise
* Demonstrate depth of understanding for multiple products and disease states
* Critically review content developed by others in the agency, including copywriters, medical writers, and AMDs
Strategic Skills/Tools
* Proactively identify medical opportunities that contribute to strategic and tactical development
* Ensure teams are optimizing the use of data to tell a viable, differentiating story
* Participate in proprietary workshops
Client Relationships
* Lead medically-related client interactions across multiple pieces of business
Business Development
* Lead research and development efforts for new business pitches
* Begin to be able to draft the "medical hook" portion of a pitch presentation under supervision
* Co-lead the medical portion/immersion of a pitch presentation
Communication/Selling Skills
* Apply presentation skills in multiple settings, eg internal meetings, client and KOL meetings, pitch presentations
* Begin to clearly communicate medical concepts across multiple pieces of business in a condensed, audience-appropriate way to client, KOLs and agency
Teamwork/Collaboration
* Manage workflow for you and your reports' assigned products and ensure team deadlines are met
* Demonstrate willingness to  work beyond basic responsibilities to assist your reports and your teams
* Always proactively participate in and contribute to discussions at team meetings to set example for reports
Creativity/Innovation/Engagement
* Proactively recommend  initiatives that support marketing strategies
Management/ Leadership
* Supervise 1 or more AMDs/MDs/MWs on products in your group - teach them SOPs, give ongoing performance feedback; help with growth of skill sets; shadow, review all work and set examples until you feel your reports are ready to take on projects independently
Financial Accountability
* Begin to help create job estimates
* Complete timesheets accurately and on time
* Develop ability to reasonably estimate hours required to complete specific projects
* Complete and submit expense reports on time

REQUIREMENTS & QUALIFICATIONS
EDUCATION
* MS, MPH, MD, PharmD or PhD required
SKILLS & TRAINING REQUIREMENTS (licenses, programs, certifications, etc.)
* Excellent written and verbal communication skills
* Strong analytical and interpretive skills
EXPERIENCE
* 2-5 years of industry experience

 

 

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It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.


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