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Copy Supervisor FCBHealth HCP (Women's Health)

📁
Creative
💼
FCB Health NY
📅
180002FA Requisition #
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JOB SUMMARY

The Copy Supervisor (CS) is responsible for generating ideas for advertising and promotional copy, developing texts from draft stage through finished product. The CS works closely with creative and account teams to ensure adherence to client’s marketing strategies and objectives within specified deadlines. The CS supervises junior writers on projects and works with an Art Supervisor in partnership to generate concepts. The CS is a consistent creative performer that is learning how to give constructive feedback, evaluate work and have a voice in meetings.

ESSENTIAL FUNCTIONS

 

Copywriting

Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements

 

Strategic Thinking

Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.

 

Creation and Execution

Develop smart, single-minded ideas that are on strategy. Skillfully produce work across all channels. Work collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.

 

Execution

Manages and carries out all relevant functions for the brand

 

Cross-functional Collaboration

Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency

 

Client Management

Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction

JOB DUTIES & RESPONSIBILITIES

Comments

Strategic Thinking:

 

• Full understanding of client’s marketplace and can evaluate work in light of current marketing environment.

 

• Assists with tactical plan development.

 

• Maintain awareness of budget requirements. Insure the best visualization of the product while staying within budget limits.

 

• Alert Account Services in advance when work exceeds budget and obtain appropriate approvals to follow through.

 

• Participate in strategic and tactical meetings with client and account management to develop effective advertising campaigns reflecting the clients objectives.

 

• Participate in “brainstorming” team meetings and medical legal clearance meetings.

 

 

 

Execution:

 

• Maintains Vantage, Dolores, and other software specific to the agency process.

 

• Review and proofread all materials for consistency with editorial markups.

 

• Present creative work to clients.

 

• Skillfully produces work across all channels.

 

• Both manages and works independently while juggling multiple projects.

 

• Organizes thoughts effectively and communicates them well.

 

• Places emphasis on quality control and adherence to deadlines.

 

• Exhibits decisive problem solving ability.

 

 

 

Relationship Management:

 

• Provide support and supervision to copywriters on account(s).

 

• Follow-though and communicate with art team, producers, and editorial departments to ensure smooth flow of jobs to meet deadlines.

 

• Develops strong internal relationships with creative supervisors and account counterparts.

 

• Has a solid client relationship; actively leads interactions with clients and forges bonds with stakeholders.

 

• Works with colleagues and vendors, including illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.

 

 

 

Business Management:

 

• Check and approve all visual materials through all stages of pre-production and production.

 

• Participate in new business presentations.

 

• Establish rapport with client and be able to present ideas in an organized, professional and effective manner.

 

• Proactively solve client problems.

 

• Maintain quality control over all copy elements.

 

• Copy should support layouts with attention-getting techniques and compelling storytelling.

 

• Demonstrates full understanding of Vantage/billing process and timely reporting of hours.


EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelors

Marketing, Advertising, Communications, or Related Field

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED

5 years

Marketing/Advertising Business

KNOWLEDGE & SKILLS

 

Word Text Programs

Solid knowledge of word text programs

COMPETENCIES

 

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

 

Quality Orientation

Sees details, grades them against a pre-set standard and identifies flaws to monitor the quality of work and make any necessary improvements

 

Organization

Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

 

Presentation

Ability to establish an effective demeanor and communication to influence one's point of view

 

Problem Solving

Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them

 

Collaboration

Ability to work effectively in a team environment to build and foster collaborative environment

 

Managing

Delegates responsibilities and fosters a collaborative environment to work with others

 

Interpersonal Skills

Is able to establish and maintain rapport and build relationships with another

OTHER INFORMATION

Comments

N/A

STATEMENT OF UNDERSTANDING

We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

 

In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.

 


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