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Account/Strategic Planning
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FCBCURE
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180003T3 Requisition #
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The Associate Strategic Planner is responsible for acting as a “social scientist” within the agency, collaborating with account, creative, and scientific team members build meaningful brands. The Associate Strategic Planner role is largely developmental, and individuals will be working very closely with/shadowing senior team members on day to day planning needs and projects.
 
ESSENTIAL SKILL-SETS
  • Curious about learning what “makes people tick,” and finding creative ways to put it to use
  • Can distill complex information into engaging stories for agency team and clients
  • Eager to collaborate with other disciplines within the agency
 
JOB DUTIES & RESPONSIBILITIES
 
RESEARCH
  • Support building surveys, designing research methodology, and recruiting/conducting qualitative interviews
  • Conducting social listening
  • Reading key reports/literature on market, competitors and customer learnings
  • Synthesizing key insights from reports and market research
MARKET ASSESSMENT
  • Competitive monitoring and analysis
  • Understanding competitor differentiation
BRAND BUILDING
  • Developing customer insights and brand positioning
  • Developing brand identity and personality with creative/account teams
WORKSHOPS
  • Supporting development of workshop exercises
  • Live support during client/internal workshops
QUALIFICATIONS
  • Work or college course experience in psychology, research, ethnography, sociology, marketing, or advertising
  • Promotional pharmaceutical marketing experience – healthcare experience is a plus
  • Bachelor’s degree in marketing, advertising, communication or related field
  • Microsoft office, word, excel, PPT, Outlook

 

About us:
We’re growing. We’re easy to get to, right in NJ. Moreover, we’re part of FCBHealth and Interpublic Group—one of the largest and most successful advertising organizations in the world, with offices across the globe. Come here, and you’ll be joining one of the industry’s premier teams.
 
 
Perks of joining us:
  • Highly competitive pay.
  • Full benefit package, including medical, dental, 401k, healthcare spending account.
  • Amazing flexible days off policy.
  • Robust Learning and Development classes and programs.
  • Gym onsite and ongoing health and wellness programs
  • NYC-style office environment—but ours has tons of free parking and trees.
  • Relocation costs may be available for out of state residents.

 

For U.S. Job Seekers

 
It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
 
 

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