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Associate Director, Engagement

📁
Account/Strategic Planning
💼
FCB Health NY
📅
210004JO Requisition #

The Engagement Director engenders both anthropological and psychological skills sets enabling the ideal candidate to translate cultural and technological trends into meaningful strategic and tactical recommendations for brands in the health/wellness space.

Our approach starts with a single truth. Your brands enemy isn’t the competition, it’s indifference.

 

 

ESSENTIAL FUNCTIONS
 

 

Research

Perform research

 

Channel Selection & Audience media preference

Help to figure out how/why/where potential customers get their information

 

Brand Planning

Conduct insight mining and literature reviews, take part in market research, provide input into discussion guides, draw conclusions from information obtained

 

JOB DUTIES & RESPONSIBILITIES

 

• Marry strategic and creative aptitude in order to create meaningful, memorable and measurably impactful engagement strategies for health/wellness brands.

• Serve as a communications expert with deep insight into the value (and limitations) of both on and offline channels.

• Work as part of an integrated planning department, comprised of medical directors, strategic planners, health educators and multichannel planners.

• Envision and help lead department of award-winning, share-moving integrated brand experiences.

• Plan and conduct workshops to develop groundbreaking strategies and programs with clients

• Able to meet with clients and distill challenges into agency deliverables

 

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED


Bachelors

   

Bachelors

Marketing, Strategic Planning, Psychology, Copywriting or Sociology

 

 

LICENSES & CERTIFICATIONS
 
 

N/A

 

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED


8 years

Health/Wellness Communications

 

 

KNOWLEDGE & SKILLS
 

 

Microsoft Office

Proficiency in Microsoft Word, Excel, PowerPoint

 

Social Listening

Social Listening

 

COMPETENCIES
 

 

Creativity

Possesses a creative mind

 

OTHER INFORMATION

 

N/A

 

 

STATEMENT OF UNDERSTANDING

 

We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.

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