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Data Analytics
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Solve(d)
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180003XM Requisition #
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The Manager role is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. The manager works closely with marketing/acct management, media, strategic planning and creative teams to plan, execute and evaluate a broad range of strategic marketing initiatives and programs. This role has significant client interaction thus requiring appropriate client management experience & skills.


ESSENTIAL FUNCTIONS

 

Insight Mining

Manipulate data sets to find stories

 

Project Management

Assign resources, establish and follow up on timelines

 

Social Listening

Social listening to understand market

JOB DUTIES & RESPONSIBILITIES

Comments

• Guide and manage analysts/sr. analysts in performing extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.

 

• Oversee analysts/sr. analysts as they derive and write clearly articulated key findings and observations from analyzing various data sources.

 

• Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.

 

• Author reports in PowerPoint or dashboard platforms.

 

• Clear communication of performance against KPIs and other metrics, including results, conclusions, and implications.

EDUCATION


Bachelors in the following:

Statistics, Finance, Mathematics, Accounting, Computer Science, Decision Science, Economics, Inform

Dual Degree

Marketing or Business

Masters

Master of Business Administration



AREA OF EXPERIENCE

REQUIRED/PREFERRED

3 years Marketing Analytics or Related Field such as Advertising, Retail Marketing, Product Marketing, Dire



 

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

 

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