🌎
This job posting isn't available in all website languages
📁
Data Analytics
💼
Solve(d)
📅
190000JI Requisition #
Share this Job

 

JOB SUMMARY

Comments

The Analyst role is responsible for designing & delivering dashboards, insightful analytics and optimization recommendations related to media analytics, website or online experience analytics, social media, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement.

ESSENTIAL FUNCTIONS

 

Insight Mining

Manipulate data sets to find stories

 

Social Listening

Social listening to understand market

JOB DUTIES & RESPONSIBILITIES

Comments

• Perform extraction and interrogation of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.

 

• Fundamental competency in analytic techniques such as: time series data analysis, segmentation, univariate & multivariate statistical analysis, various metrics and key performance indicators, research & test design, significance testing, variance and growth calculations, forecasting, return on investment.

 

• Derive key findings and observations from analyzing various data sources, and together with more senior analytics staff, communicate those findings orally or in writing.

 

• Identify KPIs and metrics as part of measurement planning.

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelors

Statistics, Finance, Mathematics, Accounting, Computer Science, Decision Science, Economics, Inform

Coursework

Statistics, Calculus, or Advanced Math

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED

1 year

Marketing Analytics or Related Field such as Advertising, Retail Marketing, Product Marketing, Dire

Preferred

KNOWLEDGE & SKILLS

 

Microsoft Office

Proficiency in Microsoft Word, Excel, PowerPoint

 

Social Listening

Social Listening

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

 

Previous Job Searches

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Jobs

Track your opportunities.

My Jobs

Similar Listings

FCB Health NY

New York City, New York, United States

📁 Data Analytics

Requisition #: 160001SF

Solve(d)

New York City, New York, United States

📁 Data Analytics

Requisition #: 180004D6